imaginative public relations
Imagination PR is dedicated to growing the profile of beauty, health and grooming brands. We pride ourselves on being the ultimate experts in our field. Our clients range from some of the world’s most recognised beauty powerhouses to niche luxury brands and start-up businesses.
Established in 2009 by Helen Macoun, the director led team boasts over 50 years combined experience gained across both agency and in-house, we know what works. Our approach is completely bespoke; no two brands are the same, and so every strategy we work on is fresh, new and tailored to our client’s needs.
WE ARE CONNECTED
We have great industry relationships, from decade-long friendships with senior magazine directors and editors to fostering relationships with the newest, most relevant bloggers and influencers. Our little black book boasts the top digital creatives, writers, production and event agencies that London has to offer.
We are so proud of our clients; all leading health and beauty brands across a wide range of disciplines.
May 2017 saw the launch of their second luxurious facial mist, Digital Detox.
Based on the unique silver-rich spring water which flows below the wild-flower meadow at the founders farm in East Sussex, this hydrating mist is created with a blend of organic flowers, native herbs and exquisite essential oils, many of which have an inherent affinity with the ancient hedgerows of East Sussex, England.
With three decades of experience developing fragrances that reflect the heritage and the traditions of luxury perfume creation, Amouage is devoted to crafting finely blended perfumes using only the highest quality and rarest ingredients.
In February, Amouage launched an exquisite new creation in the form of a luminous and carefree green floral fragrance entitled Bracken Woman. Inspired by the heady and light-hearted pleasures of the ‘Summer of Love’, Bracken Woman is an olfactory tribute to nature and the bohemian hippie spirit of the 1960s.
April saw Amouage introduce Blossom Love. This new fragrance is the most recent addition to its floral themed The Secret Garden Collection in which thoughts, feelings and experiences are freely explored without the complications of the contemporary world.
July sees the launch of Figment Man & Figment Woman, an extraordinary and beguiling perfume, Figment is the highly anticipated third chapter of ‘Portraits of Life’, an exuberant exploration of the second cycle of the Amouage narrative by Creative Director Christopher Chong.
Argan + is a highly effective, multi-benefit, ingredient led therapeutic body care line that combines the highest premium quality formulations with precious Moroccan Argan Oil.
An exclusive mix of five highly restorative nourishing oils rich in nutrients and vitamins – Argan Oil, Baobab, Kukui, Moringa and Sacha Inci, each hand selected and combined together to form an all-natural blend to create the Argan+ 5 Oil Synergy.
New to the range is the Moroccan Spice Bath & Shower Collection, which launched in February 2017. The collection includes Body Wash, Shower Oil and Rich Foam Bath, which contain Argan+ signature 5 Oil Synergy along with a rich blend of ginger, coriander, pepper, cinnamon, all spice, turmeric and cumin. Luxuriously nurturing and stimulating, this bathing trio will transform your mind and indulge your senses in the warmth of Morocco.
Available exclusively at selected Waitrose stores nationwide:
Founded by leading dermatologists Dr Harryono Judodihardjo and Dr Sajjad Rajpar, Belgravia Dermatology specialises in aesthetic, medical and surgical dermatology. Combining their 35 years' experience, Dr Harry and Dr Saj use their extensive knowledge to cover every aspect of skin health and appearance.
The practice was the first in the UK to launch Tixel, a ground breaking new non- laser skin treatment that uses thermal technology to tighten the skin, improve skin tone, lines and wrinkles and reduce the appearance of acne scars. It can also create micro-channels in the skin for active ingredients to penetrate deeper into the dermis.
A luxurious scented collection for bath, body and home. Inspired by the beauty and therapeutic properties of plants and made in the British countryside, each of the products has its own bespoke set of ingredients chosen for their remarkable properties and compelling scents, imbued with the power to restore and revive.
The Bramley range was created by Wiltshire based Chloë Luxton and can be found in guest bathrooms of The Beckford Arms, Wiltshire and over 350 like-minded hotels, pubs, restaurants and shops, including Graham and Green.
Color Wow is the first complete range of professionally-formulated products engineered to keep colour epic. Created by renowned beauty product innovator, Gail Federici (CEO & ‘chief problem solver’) and John Frieda (the duo known for solving frizz and perfecting blonde), Color Wow harnesses the power of breakthrough technologies to keep colour-treated hair at its peak.
All formulas are created in-house, and go through stringent testing (clinical, as well as "real life" evaluations by top tier salon pro’s and network of veteran beauty experts, including their Creative Colour Director Nicola Clarke who tests on her a-list clientele.
Color Wow has one criteria for product success: demonstrable results. June saw the launch of Dark Blonde Root Cover Up, a deep, rich honey blonde tone, and addition to the current 7-shade spectrum.
The new shade resulted from a collaboration with beauty innovator Gail Federici, CEO & Founder of Color Wow, and Nicola Clarke, Color Wow's Creative Colour Director and colourist to a cadre of celerity 'Kate's', including Kate Moss, Kate Beckinsale, Cate Blanchett. Nicola is a huge fan of the Root Cover Up, using it on her "girls" to ensure flawless colour and the look of perfectly thick, healthy hair under unforgiving lights.
For 45 years, Cosmetics à la Carte has been committed to providing a bespoke beauty service that empowers women to look and feel the most confident and beautiful versions of themselves. Providing custom colour and innovative natural skincare at an affordable price, Cosmetics à la Carte uses quality formulations, custom blending foundations to suit all skin tones, textures and ages.
Founded in 1943 by Lynne Sanders, a cosmetic scientist with a passion for beautiful, natural makeup, Lynne proudly remains a creative force, creating new shades and formulas at their London laboratory.
The Cosmetics à la Carte boutique can be found on 192 Pavilion Road, Sloane Square, London, SW3 2BF and Fortum & Mason.
CULT51 skincare is designed to restore the skin’s natural youthful radiance to give a smoother, fresher, firmer complexion that really glows. Results are achieved using the finest actives at concentrated levels to really affect not just the skin’s surface, but penetrate into the deeper layers.
March saw the launch of the new Day Cream, which tackles the many aggressors that the skin faces during the daytime; preventing UV induced pigmentation, neutralising pollution, tackling redness, reducing the appearance of fine lines and wrinkles and increasing skin’s moisture levels by up to 20% after 12 hours.
Following on from the successful launch of their Day Cream, CULT51 were delighted to announce their launch into SPACENK on 27th June.
Annee de Mamiel is a leading authority on high performance natural skincare and the effects of stress on the skin. de Mamiel’s botaniques Collection is made up of a Restorative Cleansing Balm, Brightening Cleanse & Exfoliate, Rosey Lip Balm, The Restoration Body Serum & Salvation Body Oil which only use the highest grade essential oils in powerful aromatherapeutic blends and mood- boosting, balancing flower essences. In addition there are the 100% organic hand-blended seasonal facial oils and Altitude Oil.
The atmospheriques collection is pollution-proof skincare. The range features the Pure Calm Cleansing Dew, Intense Nurture Antioxidant Elixir and Exhale Daily Hydrating Nectar SPF30. Each has been designed to help combat the damaging effects of constant environmental stress, allowing skin to breathe, rejuvenate and repair, using only the purest, highest-grade essential oils, active phytonutrients and powerful antioxidants to naturally empower your skin from the inside out. 5th of May saw the launch of de Mamiel’s beauty kits, Long Weekender and Discover de Mamiel. Containing a curated edit of de Mamiel essentials, which specialise in remedying the effects of stress on the skin, these kits provide an introduction to the restorative and rejuvenating range. The kits are available online.
June saw the launch of the Summer Facial Oil, just in time for the summer solstice on the 21st June. Summer Oil contains lighter-weight oils, so it is fine for humid weather and general summertime conditions. Through increased sun exposure, we do put our skin through battering conditions, this oil protects (Prickly Pear) combats dehydration (Prickly Pear), reduces inflammation (echium), and builds glowy radiance (Lemon Seed)
Elemental Herbology has the pursuit of good health and natural wellness at its core. Combining high performance, natural ingredients with exquisite plant oils, their products are developed to counter the skin damaging effects of ageing, lifestyle and the environment.
Based on the Five Element Theory (Wood, Fire, Earth, Metal, Water) found in Traditional Chinese Medicine, each product in the natural skincare and body care collection is formulated to help skin tackle the effects of busy lives and help to find true harmony. Facial and body treatments are available at Bhuti spa Richmond, Congham Hall, Headlam Hall, Ockenden Manor, Royal Crescent Hotel and Rudding Park.
August will see the launch of Nutrition Infusion Sheet Masks. Available in sachets of four, this deeply hydrating sheet mask instantly brightens the complexion while soothing and hydrating the skin.
Developed by award-winning beauty writer Alice Hart-Davis, Good Things was born out her years of expertise in the beauty industry. With benefit led ingredients, Good Things offers a simple, effective and affordable preventative skincare routine. Each collection has added benefits from natural ingredients and offers daily essentials for to healthy, radiant skin. All the products are FREE FROM skincare nasty's such as sulphates, parabens and mineral oils.
SUPERFRUITS: The products are formulated to nurture young skin and keep it blemish-free. Key ingredients include vitamin packed Acai Berry, Mango, Blueberry, Papaya, Strawberry, Goji Berry. The hero of the range is the Miracle Mattifier Moisturiser, an anti-blemish formulation that includes antioxidant rich Vitamin C from Blackcurrant and Goji Berry. The most recent additions to the Superfruits range are the Overnight Clearing Serum (£5.99, 100ml) and Clearly Spotless Clearing Gel (£4.99, 15ml) designed to treat spots and blemishes and prevent breakouts.
MANUKA HONEY- The key ingredient in this nourishing range is derived from the nectar collected from the flowers of the Manuka bush, which grows almost exclusively in the East Cape region of New Zealand. This honey contains Unique Manuka Factor (UMF), which has antibacterial properties. The range comprises of the Creamy Cleanser, Refining Scrub, Radiance Face Mask and the best-selling Daily Moisturiser (£7.99, 100ml), all formulated with other “bee” related ingredients such as Royal Jelly, Bee Venom and Beeswax, as well as nourishing oils like Sweet Almond Oil.
PORE-FECTLY CLEAR - This range is specifically formulated with calming yet powerful spot- fighting ingredients to soothe and clear oily, blemish-prone skin. Each of the PORE-FECTLY CLEAR products includes the potent Active Charcoal, known for its ‘magnetic' ability to absorb dirt and oil. Other key ingredients include caffeine to reduce pore size, willow bark extract to draw out impurities and unclog pores and pomegranate to help moisturise and boost skin radiance. The star product is the Charcoal Face Mask (£5.99, 100ml), which used once or twice a week helps to detoxify THE SKIN and draw out spot-forming impurities.
Located on Aldford Street and New Cavendish Street in central London, John Frieda Salons are home to some of the UK's leading stylists and colourists, including internationally renowned Creative Colour Director, Nicola Clarke. Widely acclaimed for her flair and creativity, Nicola is one of the most highly regarded colourists both sides of the Atlantic, regularly working with some of the world’s most famous style icons.
The latest launch is ‘Colour Flash’ a playful ‘pop’ of under colour expertly placed under the top layer of hair, from the temples to the back of the ear to create a finish that’s as unique as you are. Created by Carmel Blackburne, who is an integral part of colour guru Nicola Clarke’s team, Colour Flash is a versatile look that can be as subtle or as bold as the client wants to achieve. It can be styled to ‘back flash’ when hair is tied up for grown-up, subtle flashes of colour. Price from £95, available at John Frieda Salons nationwide.
July sees John Frieda Salons launch in to the new Nobu Hotel Ibiza Bay. The exclusive John Frieda salon will have four chairs staffed by the A-list London team and will also offer in-room hair services at the boutique beach retreat.
Kind Natured ‘Feel Good Formulations’ stick to a carefully edited list of non-toxic, eco-friendly and thoughtfully selected plant extracts to deliver a therapeutic pampering experience – guilt-free. All the vegetarian friendly products are 97% natural and sulphate, paraben and petrochemical free. The range launched exclusively into Boots in 2015 with 26 products, from the nourishing, colour saving haircare that will guarantee a good hair day - every day – to skin softening bath soaks, indulgent hand creams, child-friendly haircare and pout-worthy lip balms.
With a mission to naturally make curls defined, glossy and vivacious, Kind Natured has created a brand new dual-phase haircare collection – ‘Love Curls’, which launched mid-Feb. The collection includes the Smoothing Shampoo, which is free from drying sulphated and detergents, instead containing hydrating Jojoba and Rice Bran Oils for glossy, smooth and tangle-free curls after every wash and Smoothing Conditioner, a super- nourishing and containing bamboo and coconut provides weightless hydration making hair softer,
shinier and more manageable.
A new leg care brand developed by beauty aficionado Kate Shapland, aka The Legologist. A beauty writer for 25 years, Kate is passionate about leg care, believing that cellulite is often the symptom of a lazy lymph & best addressed with an integrated approach that includes daily stimulating massage.
April saw the launch of Killer Legs kit, available from Liberty and Net-a-Porter. Containing the brand’s high performance leg-making heroes in a crisp white cotton zip-up washbag, Killer Legs is the ultimate summer contouring and beautifying kit for pins. It also slips neatly inside a suitcase so benefits can be maintained whilst away.
The kit contains Air Lite contour cream, Sun Lite wash-off tinted gel, Exfo Lite detoxifying salt scrub and Lymph Lite leg brush. Lymph-Lite Boom Brush For Legs, which launched this April, is a simple natural bristle brush sized to fit comfortably in the palm of your hand or your washbag.
A range of innovative natural plant protein shakes formulated to support your mind and body throughout active days. Raw and vegan superfoods and botanicals form the basis of MACACHA blends, with each shake containing a balance of ingredients carefully selected to offer a particular benefit. Built from a base of organic rice and pea proteins, the formulations are bursting with botanicals, with each shake containing herbs and adaptogens chosen for specific benefits: the Signature 6 nutrient-dense foods are designed to support all health systems in the body.
Created by Inés Hermida, former UK Head of Health and Beauty at Whole Foods UK, each MACACHA shake is at the forefront of natural formulations, following Ines’ exacting standards. They are free from artificial ingredients, emulsifiers and thickeners, ensuring they are most natural protein shakes on the market. The range currently consists of Energy and Peace shakes, with Beauty launching in September and Power launching in October
Nails & Brows Mayfair is the first luxury concept nail and brow styling boutique in London to offer both service and expertise, providing a bespoke, expert approach that promotes natural beauty and individual style.
Following the success of the boutique, Nails & Brows Founder, Sherrille Riley, created 'The Beauty Edit'. With over twenty years experience and two years in the making, The Beauty Edit collection comprises brow highlighters and superior pigmented pencils designed to neutralises brassiness and ashy tones making them suitable for all skin tones and hair colours.
The Beauty Edit launched in June 2017 and can be purchased in-store, at Fortnum & Mason or online at nailsandbrows.me.
As the leaders in probiotic supplements, OptiBac use specific, highly researched, probiotic (and prebiotic) strains with added antioxidants for a potent formulation that absorbs more effectively into the gut. The OptiBac Probiotics range consists of eleven different supplements containing specific probiotic strains to target specific health conditions from ‘For every day’, to ‘For your cholesterol’, ‘For women’ and ‘For travelling abroad’.
April saw the launch of ‘For every day MAX’ a powerful, high strength probiotic supplement containing 50 billion high-quality live microorganisms per capsule in a combination of three strains (L. acidophilus NCFM, B. lactis HN019 and B. lactis Bl-04) which have been extensively researched by international scientists. The result is a NEW super strength product, which matches quantity with exceptional quality in a daily capsule.
Born from decades of research, SkinCeuticals provide advanced skincare backed by science. Recommended by dermatologists and skincare experts globally, the products are known to correct the appearance of the signs of ageing and help prevent future damage.
May saw the re-launch of the SkinCeuticals Double Defence, SkinCeuticals, an antioxidant authority for over 20 years, offers future-proof formulations for your skin using high-potency triple antioxidants combined with broad spectrum sunscreens that help protect the skin daily and prevent further damage. Backed by a wealth of research against atmospheric aggressors, the Double Defence regime is about preventing against future damage and protecting healthy skin.
An antioxidant serum and SPF are used in combination to create the ultimate ‘Power Couple’ - efficient alone, but unstoppable together; to shield the skin against atmospheric skin ageing.
Pure, Honest and Effective, Tropic Skincare’s products are freshly made, vegan friendly, naturally derived and contain no toxic chemicals, parabens or other skincare nasties.
Created by Apprentice star Susan Ma, with the support of Lord Alan Sugar, Susan believes that plants and fruits that flourish in challenging tropical climates are the most beneficial for the skin.
Tropic began life as one product, a homemade body scrub, now the bestselling Body Smooth Refreshing Polish, sold at a stall at Greenwich Market. The range now boasts over 100 products including indulgent body care and results-driven skincare, freshly made by Beauty Chefs in their Surrey Beauty Kitchen.
Certified by PETA, the Vegan Society and Cruelty Free International.
Created in 1931 by Dr Haller, Vichy offers women a range of skincare products specifically designed for sensitive skin. The Vichy range encompasses high performing skincare, bodycare and suncare all containing the famous Vichy Mineralizing Water and also the award winning Dermablend high coverage makeup collection.
July sees the launch of Mineral 89 which combines the power of Vichy Mineralizing Thermal Water + Hyaluronic Acid to strengthen the skin’s barrier function whilst protecting it from pollution. Formulated with 89% Mineralizing Thermal Water and just 11 other ingredients, Mineral 89 is a new ‘Step 0’ in your daily routine: plumping, protecting and preparing skin from within for the next steps in your skincare regime.
Suitable for the most sensitive skin, the light and fast absorbing formula drenches skin with freshness before disappearing instantly, getting to work to stimulate antioxidant defences and reinforcing skin’s integrity by stimulating regeneration and improving its barrier function. Vichy is available at Boots and leading pharmacies nationwide.
English lifestyle and gift brand, Woods of Windsor, welcomed an exciting NEW look for autumn 2016. Originating from an 18th century apothecary, situated beside Windsor Castle, Woods of
Windsor has taken inspiration from modern & vintage flower illustrations, the beauty of the Great Park and the romance of Windsor Castle as well as the delicate flora and fauna of the fragranced English garden, to develop a fresh, new take on the iconic heritage of Woods of Windsor.
Products include: EDT’s Moisturising Hand Wash, Moisturising Bath & Shower Gel, Nourishing Hand Cream, Luxury Soap, Dusting Powders and Drawer Liners.
Yardley London, the luxury heritage purveyor of fragrance and soaps was established in London in 1770 and creates beautiful fragrances as well as classic soaps, hand creams and body lotions.
July sees Yardley London introduce two charming new fragrances within the acclaimed Moisturising Fragrance Mist Collection. Crafted from a feather light formula, new English Dahlia and English Freesia Moisturising Fragrance Mists offer a beautifully refreshing, ultra- fine mist. Wear alone for a distinctive scent, or capitalise on the fragrance layering trend and spritz underneath your favourite Yardley fragrance.
All Yardley Moisturising Fragrance Mists are formulated with 97% natural ingredients, featuring antioxidant vitamin E and nourishing sweet almond oil extract to leave skin soft, smooth and beautifully fragranced.
WHAT WE DO
Our method is simple. We immerse ourselves completely in our brands, offering the dedication of an in-house PR team with the dynamism and connections of a creative agency.
We ensure that we build a clear vision and voice for our brands, amplifying core messages and raising their profile.
We work to fulfill and surpass our brief, with a keen eye on driving sales and customer acquisition as we build a strong image for our brands through relevant, targeted activity. We create and manage creative PR strategies, encompassing everything from memorable launches and events to a pro-active press office and powerful social media concepts. From traditional print to wider influencer strategies, we tailor-make our campaigns to smash targets and consistently deliver above expectations.
In today’s world of experts, endorsements, online tutorials and product reviews, getting your products into the right hands has never been more important.
We have a strong track record in identifying the best, most effective collaborations for our clients.
The PR world is becoming increasingly focused on the digital sphere. At Imagination PR we recognised this early on, and made up to date knowledge of the digital world a priority.
We will work with you to identify the right strategy to comprehensively grow your brand, based on your wider business objectives.
We are seasoned event planners, and have produced everything from large scale brand parties to niche product launches for our clients.
We will proactively reach out to all sectors of the media on your behalf.