11
Oct 17

Global Creative Director of Color Wow, Chris Appleton comes to London!

By Beccy

Detailed, precise, inventive, charismatic.. Chris’ talent and creativity have jet propelled his career from elite salons to major editorial shoots to top fashion houses to readying rock stars to slay on the red carpet.

Dubbed as the man who is reinventing Hollwood Style Chris’ “regulars” include Kim Kardashian, Arianna Grande, Rita Ora, Katy Perry, Kate Moss, Gwen Stefani, Kendall Jenner, Jennifer Lopez and Christina Aguilera, but for the past few days he has been meeting and styling the hair of London’s top beauty press.

 

Chris joined us in the UK to showcase the launch of Color Wows latest products, Dream Coat and Style on Steroids.

 

 

Inspired by advanced textile technology, Dream Coat is a weatherproofing powerhouse that encapsulates hair in an imperceptible, impervious “jacket” that completely transforms the look and feel of hair’s texture.

Unlike typical serum or oil-based frizz formulas that lay down a heavy coat on hair’s surface Dream Coat uses a ground-breaking, heat-activated polymer technology that is lighter than a feather.

How it works: Dream Coat scatters teeny droplets randomly on hair’s surface. When heated with your blow-dryer these droplets connect and crosslink, forming a powerful, hydrophobic matrix that invisibly surrounds each hair strand, jacketing it in a protective “raincoat” so water bounces right off.

 

 

 

Sprayed on dried hair, Style on Steroids blasts in volume and sexy texture with flexible, malleable hold. Get record “setting” results that last dawn to dusk….or spray and play to refresh and re-set second-day hair.

Foolproof, impossible to overuse, it’s the over-achieving, must-have mist, and the light-as-air, see-through formula won’t leave a chalky film or cloud colour vibrancy.

For major movement and volume: Turn head upside down, spray under-layers.

For record “setting” results: Just spray, section by section, before using a curling or flat iron and get ringlets that are springier…straightening that’s swingier!

For sexy, undone separation or to break up curls: Spray through midsection layers and ruffle