Nov 17

Nails & Brows Mayfair introduce the ‘VIRGIN BROW’

By Phoebe Spuyman

The day of the super arched, overly thin eyebrow is over. The sought-after eyebrow shape of the season is understatedly chic, effortlessly stylish and naturally flattering.. Introducing the ‘Virgin Brow’.

Coined by top celebrity eyebrow stylist Sherrille Riley, the ‘Virgin Brow’ perfectly encapsulates the in-demand look at her Mayfair salon, Nails & Brows. It describes a deceptively natural look, giving the appearance of brows that have never been tweezed or tailored but allowed to preserve their beauty. Inspired by the likes of Lily Collins or Maisie Williams, the Virgin Brow is effortlessly full and face framing.

The ‘Virgin Brow’s’ natural look needs a little help from precision tools. Sherrille uses a skilful blend of subtle shaping techniques with colour blending to create the Virgin Brow on her clients.

“The first step towards achieving this look is to let your brows grow out,” advises Sherrille. “Then tweeze any stray hairs below the brow line before using a colour match brow pencil to fill in any gaps. Our Beauty Edit Mayfair Brow Filler is designed to perfectly mimic brow hairs to avoid the ‘drawn on’ look, giving the appearance of full, untouched brows.”

Sherrille explains that a subtle hold is key to this look, ensuring the brows are kept effortlessly groomed and elegant.

“I suggest gently brushing the brows upward to create a subtle lift,” she says. “Then set the look with a clear brow gel. Beauty Edit Mayfair Brow Setter sets and holds brows with no product build up, resulting in a natural look that stays in place all day.”

Rediscover your elegant, effortless ‘Virgin Brow’ at Nails & Brows Mayfair using Beauty Edit Mayfair.

Brow Filler: £20  |  Clear Brow Setter: £25