Imagination PR is dedicated to growing the profile of beauty, health, fashion and lifestyle brands. Our clients range from some of the world’s most recognised beauty powerhouses to niche luxury brands and start-up businesses.
Established in 2009 by Helen Macoun, the director led team boasts over 50 years combined experience gained across both agency and in-house, we know what works. Our approach is completely bespoke; no two brands are the same, and so every strategy we work on is fresh, new and tailored to our client’s needs.
We have worked with Imagination PR since we launched in the UK in 2013, and have been thrilled with all the editorial they have generated for Color Wow. They have delivered us both bigger features and hundreds of pieces of product placement for our products and take a really pro-active approach, always working hard to get us as much editorial space as possible. They come highly recommended!
Kim Livingston, color Wow
I have known Helen and her team for over 15 years. As our PR company, they listen to our needs and work with us in a way that matches our brand ethos. They are so easy and fun to work with and really get you the best results – I love what they do for us at Elemental.
Louise Riby, MD, Elemental Herbology
I simply could not have chosen a better PR partner for Legology. Imagination felt right from the start and they have turned out to be one of the best decisions I’ve made on this journey.
Kate Shapland, Legology
WE ARE CONNECTED
We have great industry relationships, from decade-long friendships with senior magazine directors and editors to fostering relationships with the newest, most relevant bloggers and influencers. Our little black book boasts the top digital creatives, writers, production and event agencies that London has to offer.
We are so proud of our clients; all leading health and beauty brands across a wide range of disciplines.
Current clients
How did Organic Peat - the surface layer of the waterlogged earth found in bogland - find its way into skincare? The answer lies in the unexpected beginning to the Bog Skincare story, when an Irish farmer made the shocking discovery of a young man’s body in the bog of his land. When the authorities came they determined that this body was in fact 2,000 years old; the nutrient-rich organic peat in which the body was immersed had kept it perfectly preserved. Organic Peat’s ability to nourish and preserve skin comes from its powers as a potent detoxifier and collagen booster. Brimming with natural antioxidants, essential oils and fatty acids, this unlikely skincare hero promotes cell regeneration - helping to protect skin from ageing. Bog Skincare’s innovative collection harnesses the astonishing powers of peat along with a trio of skin boosting ingredients in two potent, certified organic face masks - Energise & Detoxify and Hydrate & Revitalise.
New partnership with Terracycle ZEROWASTE, Bog skincare is proud to state that all products are 100% recyclable.
The French skincare brand dedicated to dermatology, Eau Thermale Avène offers expert products specially developed for sensitive skin. At the heart of every Avène product is the uniquely composed Avène Thermal Spring Water, a powerful active ingredient that is naturally soothing and anti-irritating.
For 45 years, Cosmetics à la Carte has been committed to providing a bespoke beauty service that empowers women to look and feel the most confident and beautiful versions of themselves. Providing custom colour and innovative natural skincare at an affordable price, Cosmetics à la Carte uses quality formulations, custom blending foundations to suit all skin tones, textures and ages.
Founded in 1943 by Lynne Sanders, a cosmetic scientist with a passion for beautiful, natural makeup, Lynne proudly remains a creative force, creating new shades and formulas at their London laboratory.
The Cosmetics à la Carte boutique can be found on 192 Pavilion Road, Sloane Square, London, SW3 2BF and Fortum & Mason.
Founded by acclaimed skin health specialist Annee de Mamiel, de Mamiel is a collection of natural formulas activated by science and designed to treat the impact of stress on the skin. Every product is made by hand in the lab of de Mamiel in the British countryside and is powered by Annee’s extensive expertise, clinical practice and skin health know-how.
At the heart of the brand is the belief that everyday moments can be elevated to something more meaningful through the power of effective and hardworking products. The philosophy of Routine to Rituals; Rituals to Results turns daily habits such as cleansing the skin into small but mighty rituals that boost the mood, lift the spirits and engage the senses. Not just a powerful way to relieve tensions and press pause on the day’s stresses, this simple act is also a way to reconnect with the self and achieve visible, enhanced results for the skin.
French botanical haircare brand Klorane has been committed to cultivating nature with respect to deliver beautiful, effective botanical care products for all hair concerns, for over 50 years. Klorane is formulated in France, has an ecocert accreditation.
Exclusively developed by an expert team of pharmacists, trichologists and nurses at The Belgravia Centre - the UK's leading centre for hair growth - Hair Vitalics for Women is a one-a-da supplement specifially formulated for women that contains vital ingredients including Biotin, Zinc, and Selenium to support healthy hair growth and vitality.
New Zealand-based premium skincare brand, Emma Lewisham, a pioneer in the sustainable beauty industry, announces it will now be available in the UK. This sustainability-driven beauty brand, with scientifically tested and backed naturally derived formations, has been making waves throughout New Zealand, Australia and the US for relentlessly pursuing its mission to redefine the beauty industry.
The brand champions potent, proven natural ingredients, which use cutting-edge greentechnology including: patented plant stem cell extract, cellular extracted vitamin C from
Kakadu Plum, hydration powerhouse Pentavitin, breakthrough natural Vitamin A from Bakuchiol,
collagen boosting peptides, and Kalahari Melon in scientifically-backed formulas that have more
ingredients and less fillers.
100% Vegan, Imbue is a range of products dedicated to cleansing, conditioning and styling curls, whilst locking in moisture. Made without sulphates, parabens or oil based silicones; instead, a cocktail of sustainably sourced loving plant oils including Camellia, Coconut and Cupuaçu guarantee great hair, each and every day.
We’ll never promise to control your curls, as textured hair commands respect and space to be itself, no comparisons needed. The Imbue collection strengthens, defines and empowers your curls, for curl confidence – no compromise.
It’s a 10 is known as the “go-to” haircare brand in North America, as they have product for every type of hair! The brand has rapidly dominated the U.S. market in over 35,000 salons and retail chains.
Priding itself on being a leading haircare brand for salons and their clients, It’s a 10 provide innovative solutions to every problem associated with lacklustre hair. It’s A 10 = It’s The Best!
Carolyn Aronson, the brand’s founder and CEO has 35 years of experience as a hairstylist, salon owner and haircare manufacturer. She and her team rigorously test each product in salon and on VIP clients.
The hero leave-in product sells 13 million bottles a year!
Located on Aldford Street and Margaret Street in central London, John Frieda Salons are home to some of the UK's leading stylists and colourists, including internationally renowned Creative Colour Director, Nicola Clarke. Widely acclaimed for her flair and creativity, Nicola is one of the most highly regarded colourists both sides of the Atlantic, regularly working with some of the world’s most famous style icons.The latest launch is ‘Colour Flash’ a playful ‘pop’ of under colour expertly placed under the top layer of hair, from the temples to the back of the ear to create a finish that’s as unique as you are. Created by Carmel Blackburne, who is an integral part of colour guru Nicola Clarke’s team, Colour Flash is a versatile look that can be as subtle or as bold as the client wants to achieve. It can be styled to ‘back flash’ when hair is tied up for grown-up, subtle flashes of colour. Price from £95, available at John Frieda Salons nationwide.
July sees John Frieda Salons launch in to the new Nobu Hotel Ibiza Bay. The exclusive John Frieda salon will have four chairs staffed by the A-list London team and will also offer in-room hair services at the boutique beach retreat.
Each founding member of KLORIS came to CBD for different reasons - ranging from taking for anxiety and insomnia through to using for physical pain such as menstrual cramps and back ache, as well as studying the plant from a scientist’s perspective.
Passionate about harnessing the power of plants for ultimate wellbeing and health, and fairly obsessed about CBD KLORIS set about to make their own range.
KLORIS searched the globe for the purest, full-spectrum superior CBD, cultivated and extracted in the most respectful and sustainable way. We then blended it with organic ingredients to deliver a product that is truly a joy to use, with efficacy the core purpose.
Samantha Faiers launches a new children’s range, ‘Knightley’s Adventures’. Comprising of 9 products, the launch collection is designed to take children on a bath time safari with delicious tropical scents, interesting, educational facts and hand drawn animals that make bath time just a bit more fun!
Suitable for the most sensitive of skins, Knightley’s Adventures is proud to be Dermatologically Tested, Paediatrician Approved, 100% Vegan and Never Tested on Animals.
Born and raised in San Diego California, KOPARI, premium organic coconut oil based Beauty Company, has launched in UK.
Harnessing the West Coast cool through the power of Coconuts, every Kopari product starts with 100% cold-pressed, pure, organic coconut oil sustainably sourced from small family farms in the Philippines. From skin to hair to personal care, Kopari makes skin-loving coconut products for your ‘everywhere’, because coconut is one mother of a multitasker.
Kirsten Carriol had to catch a plane and was stuck for lip balm. That long flight became her light bulb moment. Growing up on a remote Australian sheep farm her Dad (a DNA scientist) had taught her that lanolin, from wool, mimics human oils - making it nature's secret to all skin moisture. As a child, lanolin was the only ingredient her parents used on her lips & skin. Chapped but undefeated, Kirsten then created Lano: the most natural - and magically simple - lanolin lip & skincare in the world.
The collection of super-charged ointments based on the magic of Pure Medical Grade Lanolin, nature’s wonder moisturiser. 100% natural & animal cruelty-free, the LANO collection incorporates the original hero 101 Ointment, alongside a range of lip, hand and allover products.
Swiss made cosmeceutical brand, founded in 2009 by visionary dermatologist Dr Tiina Meder and the first professional microbiome-friendly Skincare line to use pre and probiotics to focus on the restoration and maintenance of the skin’s barrier function and local immunity. Fusing effective and innovative ingredients, both outsourced from nature and created in a lab, they are pioneers in cutting-edge biotechnology.
Dr Meder strives to achieve maximum pain free beneficial aesthetic effects to support and help skin look and feel healthy at any time in life.
Australian wellness brand nuut (pronounced ‘noot’) is changing the face of plant-based nutrition and one of the fastest growing brands to emerge from Australia.
A range of complete nutritional powdered shakes, nuut was launched at London Fashion Week in 2019. Recently it has attracted thousands of new devotees after featuring on ITV’s Save Money, Lose Weight factual program aired on ITV.
Over 6 million UK viewers watched as the nuut 123 Reset plan, created by the brand’s internal nutritionists, rated as one of the most successful meal eating plans in the show’s history.
Made in Australia to the highest Australian Food standards, nuut is the brainchild of Adil Bux, one of the creators behind iconic wellness brands Invisible Zinc and WelleCo.
The range consists of three nourishing chocolate blends formulated to provide complex wholefood nutrition to the daily diet, simply and effectively. They also work synergistically with today’s most prominent, evidence-based eating styles - Keto, Paleo, Vegan and Fasting.
Having worked in the beauty industry for over 25 years, Ruby Hammer MBE is one of the best known and most respected makeup artists in the world.
Throughout her career, Ruby has had a pioneering influence on the fashion and beauty industries. She has worked on everything from haute couture on global catwalks, to working with the world’s most celebrated photographers, hairdressers, art directors, stylists and models.
Now, she’s back and has released the first three products from her capsule collection of instant cult classics, based on her in-depth knowledge of makeup.
Saltee is a luxury skincare collection designed to make sun protection that's as enjpoyable to use as skincare. UK born Saltee has been created for those who love to travel and chase the sun whilst keeping their skin protected and feeling its best.
All Saltee products are high SPF, Ultra UVA/ UVB, vegan, cruelty & paraben free, sustainably sourced and packaged - and full of our travel love and experience.
The award-winning London-based luxury soap and bodycare brand, founded by soapmaker Samantha Jameson, now comprises of a seven-strong collection, all available as hand & body wash, hand & body lotion and soap bar.
Since launching in 2012, Soapsmith has gained a cult following amongst consumers looking for natural, yet luxurious, soaps at an affordable price point. Inspired by our varied capital, the city in which Jameson was born and raised, the products reflect London’s own diversity.
From the bustling East End boroughs of Hackney and Whitechapel to South West London’s leafier Lavender Hill in Battersea - which in the 18th Century distilled its own lavender essential oils - the range of products evoke the rich spirit of creativity and heritage which London inspires.
Give your hair the care it needs with a dedicated, vegan, natural haircare collection created specifically for curls. Did you know that curly hair is considered the most delicate hair type? Although it is prone to dryness, heavily moisturising formulations often cause breakage on the fragile lengths. Trepadora offers the solution – a comprehensive haircare collection designed to calm frizz, gently moisturise and create natural definition for all types of curly hair, from waves to corkscrews.
Trepadora, was founded by Keisha Jo Lawler. Keisha has been helping women with curly hair for over 10 years; she wears her own curls with pride and is an undisputable curl expert with her own curl specific salon in Maidenhead. After years of listening to customers struggle to find the right products for their curls, Keisha decided to create a British made range that catered directly to their needs.
Bringing over two decades of South Korean research and innovation together with potent, clean ingredients, cult US-Korea brand VENN has been created for those who want streamlined yet effective and luxurious skincare. Dispensing with the multiple step approach of most skincare regimes, LA based founder, Brian Oh has created a streamlined, efficient and clean skincare without compromising on results. VENN uses Concentric Technology™ composed of three patent-pending technologies - delivery, solubilisation and hydration, that reinforce each other to provide age-defying results for all skin types.
This innovative collection is made up of 5 concise products that deliver on the same aim; multi-tasking, results driven skincare that is simple and enjoyable to use. It features the best-seller Age-Reversing All-In-One Concentrate with Compound K, a key anti-aging active component of Panax Ginseng, with as strong antioxidant power as Vitamin C without the stability issues. A brightening Vitamin B Activated All-In-One Concentrate, the radiance enhancing Advanced Multi-Perfecting Red Oil Serum, the non-foaming pH balanced Moisture-Balance All-In-One Face Cleanser and supercharged peptide enhanced Concentrated Revitalising Lifting Mask.
Our method is simple. We immerse ourselves completely in our brands, offering the dedication of an in-house PR team with the dynamism and connections of a creative agency.
We ensure that we build a clear vision and voice for our brands, amplifying core messages and raising their profile.
We work to fulfill and surpass our brief, with a keen eye on driving sales and customer acquisition as we build a strong image for our brands through relevant, targeted activity. We create and manage creative PR strategies, encompassing everything from memorable launches and events to a pro-active press office and powerful social media concepts. From traditional print to wider influencer strategies, we tailor-make our campaigns to smash targets and consistently deliver above expectations.
