Imagination PR is dedicated to growing the profile of beauty, health, fashion and lifestyle brands. Our clients range from some of the world’s most recognised beauty powerhouses to niche luxury brands and start-up businesses.
Established in 2009 by Helen Macoun, the director led team boasts over 50 years combined experience gained across both agency and in-house, we know what works. Our approach is completely bespoke; no two brands are the same, and so every strategy we work on is fresh, new and tailored to our client’s needs.
We have worked with Imagination PR since we launched in the UK in 2013, and have been thrilled with all the editorial they have generated for Color Wow. They have delivered us both bigger features and hundreds of pieces of product placement for our products and take a really pro-active approach, always working hard to get us as much editorial space as possible. They come highly recommended!
Kim Livingston, color Wow
I have known Helen and her team for over 15 years. As our PR company, they listen to our needs and work with us in a way that matches our brand ethos. They are so easy and fun to work with and really get you the best results – I love what they do for us at Elemental.
Louise Riby, MD, Elemental Herbology
I simply could not have chosen a better PR partner for Legology. Imagination felt right from the start and they have turned out to be one of the best decisions I’ve made on this journey.
Kate Shapland, Legology
WE ARE CONNECTED
We have great industry relationships, from decade-long friendships with senior magazine directors and editors to fostering relationships with the newest, most relevant bloggers and influencers. Our little black book boasts the top digital creatives, writers, production and event agencies that London has to offer.
We are so proud of our clients; all leading health and beauty brands across a wide range of disciplines.
Current clients
The French skincare brand dedicated to dermatology, Eau Thermale Avène offers expert products specially developed for sensitive skin. At the heart of every Avène product is the uniquely composed Avène Thermal Spring Water, a powerful active ingredient that is naturally soothing and anti-irritating.
Mind, body and skincare brand, Aroma Active Laboratories, has been created to resilience-proof your day, uniting the powerful and therapeutic benefits of modern aromatherapy with natural active ingredients to enhance physical, mental and emotional wellbeing.
Whatever life throws your way – whether you are feeling under the weather, unable to sleep, have a headache, an achy body, sensitive skin, sore over-washed hands, chapped lips…. Aroma Active Laboratories has a product designed to meet your daily needs fast, effectively and naturally.
Founded by acclaimed skin health specialist Annee de Mamiel, de Mamiel is a collection of natural formulas activated by science and designed to treat the impact of stress on the skin. Every product is made by hand in the lab of de Mamiel in the British countryside and is powered by Annee’s extensive expertise, clinical practice and skin health know-how.
At the heart of the brand is the belief that everyday moments can be elevated to something more meaningful through the power of effective and hardworking products. The philosophy of Routine to Rituals; Rituals to Results turns daily habits such as cleansing the skin into small but mighty rituals that boost the mood, lift the spirits and engage the senses. Not just a powerful way to relieve tensions and press pause on the day’s stresses, this simple act is also a way to reconnect with the self and achieve visible, enhanced results for the skin.
French botanical haircare brand Klorane has been committed to cultivating nature with respect to deliver beautiful, effective botanical care products for all hair concerns, for over 50 years. Klorane is formulated in France, has an ecocert accreditation.
100% Vegan, Imbue is a range of products dedicated to cleansing, conditioning and styling curls, whilst locking in moisture. Made without sulphates, parabens or oil based silicones; instead, a cocktail of sustainably sourced loving plant oils including Camellia, Coconut and Cupuaçu guarantee great hair, each and every day.
We’ll never promise to control your curls, as textured hair commands respect and space to be itself, no comparisons needed. The Imbue collection strengthens, defines and empowers your curls, for curl confidence – no compromise.
The Original Pink Brand, Lee Stafford comprises a collection of iconic, innovative, salon inspired products that work to give women the confidence to create the hair they want at home. This multi award-winning innovative brand has always stayed true to its core values and is passionate about solving hair problems; whether helping aid healthy hair growth, keeping blonde bright and shiny, keeping curls nourished, or styled hair in top condition, Lee Stafford’s comprehensive range has it all.
It’s a 10 is known as the “go-to” haircare brand in North America, as they have product for every type of hair! The brand has rapidly dominated the U.S. market in over 35,000 salons and retail chains.
Priding itself on being a leading haircare brand for salons and their clients, It’s a 10 provide innovative solutions to every problem associated with lacklustre hair. It’s A 10 = It’s The Best!
Carolyn Aronson, the brand’s founder and CEO has 35 years of experience as a hairstylist, salon owner and haircare manufacturer. She and her team rigorously test each product in salon and on VIP clients.
The hero leave-in product sells 13 million bottles a year!
Located on Aldford Street and Margaret Street in central London, John Frieda Salons are home to some of the UK's leading stylists and colourists, including internationally renowned Creative Colour Director, Nicola Clarke. Widely acclaimed for her flair and creativity, Nicola is one of the most highly regarded colourists both sides of the Atlantic, regularly working with some of the world’s most famous style icons.The latest launch is ‘Colour Flash’ a playful ‘pop’ of under colour expertly placed under the top layer of hair, from the temples to the back of the ear to create a finish that’s as unique as you are. Created by Carmel Blackburne, who is an integral part of colour guru Nicola Clarke’s team, Colour Flash is a versatile look that can be as subtle or as bold as the client wants to achieve. It can be styled to ‘back flash’ when hair is tied up for grown-up, subtle flashes of colour. Price from £95, available at John Frieda Salons nationwide.
July sees John Frieda Salons launch in to the new Nobu Hotel Ibiza Bay. The exclusive John Frieda salon will have four chairs staffed by the A-list London team and will also offer in-room hair services at the boutique beach retreat.
Launched in 2013 by Chloë Luxton, with sustainability at its core, Bramley set out to change the excessive overuse of plastics in hotels by introducing easily refillable, full-size products and fully recyclable packaging, and continues to lead the way in sustainable practices. Born out of the great British countryside Bramley products are created by blending their unique apple seed ingredient with therapeutic essential oils, that smell wonderful, evoke a sense of wellbeing and have genuine benefits for skin and hair. Maintaining a strict ingredient promise, Bramley is cruelty-free and vegan-friendly certified.
Little B is a playful take on Bramley's Bath and Body Care and is the ultimate range for new-born's and children.
Digby Dog Wash made with the finest essential oils and natural botanicals,Bramley’s mild Digby shampoo is kind to your dog’s coat and gentle on your hands.
Born in New Zealand, Antipodes unites science with nature to inject global beauty rituals with ingredients that are sustainably sourced in the world’s purest environments. Founded by Elizabeth Barbalich in 2006, the award-winning, plant-powered collection features sophisticated, scientifically validated formulations, bursting with nutrient-rich natural ingredients that deliver glowing, healthy skin.
Kirsten Carriol had to catch a plane and was stuck for lip balm. That long flight became her light bulb moment. Growing up on a remote Australian sheep farm her Dad (a DNA scientist) had taught her that lanolin, from wool, mimics human oils - making it nature's secret to all skin moisture. As a child, lanolin was the only ingredient her parents used on her lips & skin. Chapped but undefeated, Kirsten then created Lano: the most natural - and magically simple - lanolin lip & skincare in the world.
The collection of super-charged ointments based on the magic of Pure Medical Grade Lanolin, nature’s wonder moisturiser. 100% natural & animal cruelty-free, the LANO collection incorporates the original hero 101 Ointment, alongside a range of lip, hand and allover products.
Swiss made cosmeceutical brand, founded in 2009 by visionary dermatologist Dr Tiina Meder and the first professional microbiome-friendly Skincare line to use pre and probiotics to focus on the restoration and maintenance of the skin’s barrier function and local immunity. Fusing effective and innovative ingredients, both outsourced from nature and created in a lab, they are pioneers in cutting-edge biotechnology.
Dr Meder strives to achieve maximum pain free beneficial aesthetic effects to support and help skin look and feel healthy at any time in life.
The Bronte Clinic - a female-led wellbeing clinic created to support women’s wellbeing and aesthetic needs that takes a kind and compassionate approach.
Founded by Dr Sam Brown, GP and menopause specialist, and Dr Fiona McCarthy, consultant oncologist and aesthetic doctor, together they lead a highly experienced, trusted team that takes a holistic approach to women’s general health and wellbeing.
With specific expertise around menopause, hormonal imbalances, contraception, PMS, PMDD, sleep disorders and aesthetics, the experts at The Bronte Clinic offer meticulous medical care, evidence-based treatments and access to an exceptional network of trusted associates, experts in their field. Located in the heart of Chelsea just off Sloane Square, consultations are available both in person and virtually so that women nationwide can have access to the clinic’s expertise.
Having worked in the beauty industry for over 25 years, Ruby Hammer MBE is one of the best known and most respected makeup artists in the world.
Throughout her career, Ruby has had a pioneering influence on the fashion and beauty industries. She has worked on everything from haute couture on global catwalks, to working with the world’s most celebrated photographers, hairdressers, art directors, stylists and models.
Now, she’s back and has released the first three products from her capsule collection of instant cult classics, based on her in-depth knowledge of makeup.
Give your hair the care it needs with a dedicated, vegan, natural haircare collection created specifically for curls. Did you know that curly hair is considered the most delicate hair type? Although it is prone to dryness, heavily moisturising formulations often cause breakage on the fragile lengths. Trepadora offers the solution – a comprehensive haircare collection designed to calm frizz, gently moisturise and create natural definition for all types of curly hair, from waves to corkscrews.
Trepadora, was founded by Keisha Jo Lawler. Keisha has been helping women with curly hair for over 10 years; she wears her own curls with pride and is an undisputable curl expert with her own curl specific salon in Maidenhead. After years of listening to customers struggle to find the right products for their curls, Keisha decided to create a British made range that catered directly to their needs.
Bringing over two decades of South Korean research and innovation together with potent, clean ingredients, cult US-Korea brand VENN has been created for those who want streamlined yet effective and luxurious skincare. Dispensing with the multiple step approach of most skincare regimes, LA based founder, Brian Oh has created a streamlined, efficient and clean skincare without compromising on results. VENN uses Concentric Technology™ composed of three patent-pending technologies - delivery, solubilisation and hydration, that reinforce each other to provide age-defying results for all skin types.
This innovative collection is made up of 5 concise products that deliver on the same aim; multi-tasking, results driven skincare that is simple and enjoyable to use. It features the best-seller Age-Reversing All-In-One Concentrate with Compound K, a key anti-aging active component of Panax Ginseng, with as strong antioxidant power as Vitamin C without the stability issues. A brightening Vitamin B Activated All-In-One Concentrate, the radiance enhancing Advanced Multi-Perfecting Red Oil Serum, the non-foaming pH balanced Moisture-Balance All-In-One Face Cleanser and supercharged peptide enhanced Concentrated Revitalising Lifting Mask.
Fermento is the health tech brand bringing a completely new approach to probiotics.
Probiotic products in the market generally use a one-size-fits-all, generic approach, often not backed by science. However, probiotics have so much more potential than those developed with the generic aim of improving gut health via a selection of non-specific strains. More than a hundred different strains exist, all with different health benefits, but to get the best results it’s crucial to take the correct ones for your needs. Fermento’s mission is to develop probiotic formulations targeted to solve specific conditions using specific strains - making a tangible difference to people’s lives. Each formulation is backed by rigorous clinical trials and testing to support effectiveness, purity and potency.
Our method is simple. We immerse ourselves completely in our brands, offering the dedication of an in-house PR team with the dynamism and connections of a creative agency.
We ensure that we build a clear vision and voice for our brands, amplifying core messages and raising their profile.
We work to fulfill and surpass our brief, with a keen eye on driving sales and customer acquisition as we build a strong image for our brands through relevant, targeted activity. We create and manage creative PR strategies, encompassing everything from memorable launches and events to a pro-active press office and powerful social media concepts. From traditional print to wider influencer strategies, we tailor-make our campaigns to smash targets and consistently deliver above expectations.
