Feb 19

Color Wow welcoming chrome!

By Phoebe Spuyman

Newly repackaged in a brilliant, chrome-shiny tube, Color Wow’s Color Security Shampoo moves into the hair-cleansing vanguard like a knight in shining armor…with one quest: to rescue hair from the dangers lurking in virtually every other shampoo. The ingredients found in Color Wow Color Security Shampoo rinse off easily, so there are no films left behind to compromise the color or create unhealthy scalp conditions. Hair is left so clean that it looks like you’ve had fresh color…and the formula is super gentle and sulfate-free!

Color Wow CEO and founder, Gail Federici, says, “The big news is not that we took hazardous ingredients OUT- it’s that we mindfully and deliberately never put them IN in the first place. In a market where most shampoos leave hair and color cloudy…Color Wow’s Color Security Shampoo is the ‘silver lining’ that leaves hair clean, fresh and in optimal condition for styling.”

RETAIL PRICE: £16.50/ €22/ 250ml. Available at colorwowhair.com and Marks & Spencer.