Apr 18

Get to grips with Springs Hottest Hair Trend at John Frieda Salons

By Phoebe Spuyman

One hair trend dominated the catwalks and red carpets alike this season. From Simone Rocha to JW Anderson, Katherine Langford at the Golden Globes to Alex Chung & Erin O’Conner at Fashion Week, one look came up again and again. It’s time for the humble hair grip to take centre stage.

Hair grips are now the fastest way to update your look for spring – the sleekest catwalk styles featured super glossy, smooth hair with serious shine which are accented by a row of grips.

Get the look with the new Get a Grip Blow Dry at John Frieda Salons. First up is the classic John Frieda blow dry – updated with more wearable soft waves and a natural-texture finish, administered with the skill that has earned John Frieda salons the reputation as the best blow dry in the capital. Then comes the finishing touch – your relaxed blow dry will be anchored with hair grips for an up to the minute look. A key feature at the recent Nicola Clarke at John Frieda Salons press launch, stylists created side swept looks with parallel rows of hair grips, dramatic partings held in place on both sides, and simple looks set off with just one grip.

“Hair grips are a great way to give hair an instant update,” said Jonathon Eagland at John Frieda Salons. “They always used to be a way of holding hair up – now, we are using them to create a range of looks in which they are the key feature in an undone blow dry. They are an easy way to create a stylish look that will stay in place.”

Capitalise on the trend and book in for your Get a Grip Blow Dry at John Frieda or Nicola Clarke at John Frieda Salons located at 58-59 Margaret Street, W1W 8SN and 4 Aldford St. Mayfair, W1K 2AE.