Apr 22

Imbue Wash Day Minis

By Phoebe Spuyman

Time to end the washday dread! Turn your routine into an enjoyable ritual and upgrade your wash day with curly girl compliant products designed to bring back energy to your curly hair. Washing your hair is no longer a chore so say goodbye to frustration and wave hello to all of this time back! Be ready to celebrate and empower every curl, kink and coil.

At Imbue, we say Wash Day isn’t only about washing your hair. It’s a chance for ‘me’ time and self-care. We’re turning routine into ritual because everyone deserves a space for a touch of indulgence, a space to reconnect with themselves, through their own relationship with their hair. We understand that everybody’s hair relationship is different; and so is your washday. Pre-poo, shampoo or co-wash, treatment masks, leave-in conditioner or even both for an extra shot of moisture… You do you and we’ve got you!

“It’s 2 or 3 hours of self-care, when I put on my favourite music and focus on making myself look and feel great. I follow a simple step by step regime – sometimes trying out different products or techniques for a new look – but always taking the time to indulge and relax.” – Michelle Sultan, Imbue’s Creative Director

Now, you can take your Imbue Wash Day Ritual with you. New 100ml Curl Liberating Sulphate Free Shampoo, Curl Respecting Conditioner and Curl Empowering Crème Gel are the perfect size for travel or just to try out a new look for your curls.

100ml Curl Liberating Sulphate Free Shampoo (£2.99)
100ml Curl Respecting Conditioner (£2.99)
100ml Curl Empowering Crème Gel (£3.49)

Available from https://imbuecurls.co.uk