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Jun 21

IT’S A 10 KERATIN COLLECTION LAUNCHES INTO UK

By Phoebe Spuyman

SERIOUS STRENGTH FOR ALL HAIR TYPES!

Packed with keratin protein, this new collection of multi-tasking marvels will have your hair looking and feeling great from the moment you step out of the shower! Made for daily use, this dream-regime helps to smooth hair from the very first use.

Each product works to infuse protein back into the hair, helping to repair past damage while adding protection for the future too — so you will continue to see results each time you wash!

IT’S A 10 MIRACLE DAILY SHAMPOO PLUS KERATIN (£19.50/295ML)
For those who are looking for some extra TLC, It’s a 10 has combined their Miracle Shampoo with hair healing protein, keratin! It’s a 10 Miracle Shampoo Plus Keratin delivers the intense conditioning and protection of keratin, in a simple daily shampoo. Suitable for all hair-types, this easy-to-use shampoo will protect colour, shield against heat and environmental damage, and leave hair bouncier and softer with every use.

IT’S A 10 MIRACLE DEEP CONDITIONER PLUS KERATIN (£21/148ML)
In just five to ten minutes, you can revitalize your hair and reverse damage with this easy, yet powerful, deep conditioner! Keratin, aloe vera, and other natural ingredients work hard to smooth hair cuticles and protect against heat, split ends, and sun damage. Use as a daily conditioner, or a weekly treatment and the intense restorative capabilities of It’s a 10 Deep Conditioner Plus Keratin will be sure to put some life back into those locks!

IT’S A 10 MIRACLE LEAVE IN PLUS KERATIN (£18/120ML)
Achieving smooth, sleek, and strong hair has never been simpler.
It’s a 10 Miracle Leave-In Conditioner Plus Keratin is a quick-spritz conditioner that penetrates deep into the hair shaft to rebuild dry, brittle and damaged hair from the inside out. Use straight out of the shower as a detangler or as a heat-protectant spray. No matter your hair type, this versatile leave in shields against heat, environmental damage, restores & locks in moisture while strengthening & replenishing lost protein.

IT’S A 10 MIRACLE OIL PLUS KERATIN (£21 / 88.7ML)
This miracle oil protects the scalp and creates a powerful shield that blocks heat, humidity and UV damage while also rebuilding and revitalizing hair so its stronger every day. Use on both damp pre-styled hair, or gently glide over styled hair for a sleek finish.

IT’S A 10 MIRACLE LEAVE IN POTION PLUS KERATIN (£18 / 100ML)
An absolute must for heat styled hair! It’s a 10 Miracle Leave In Potion Plus Keratin smooth cream blends effortlessly into hair and enriches both straight and curly styles with the signature sleekness and shine of healthy, keratin-enriched hair. Use on wet or dry hair to create the perfect style, that locks in moisture and shine for all day control.

IT’S A 10 MIRACLE FINISHING SPRAY PLUS KERATIN (£17 / 334ML)
A single product that styles and strengthens at the same time? Yes! That’s the It’s a 10 Miracle Super Hold Finishing Spray- flexible, brushable, no-residue. Hairspray that goes on weightlessly, dries almost instantly, and leaves a sleek, touchable, lasting hold. The perfect product to any style! It’s a 10 Miracle Hair Plus Keratin is a dry spray that locks in any style, while imparting shine, volume and keratin for a super firm, yet weightless hold.

The full range is available from Mid-June 2021 at www.itsa10haircare.co.uk