Nov 21

In time for Christmas, Soapsmith partner with London’s Crosstown to create Dirty Sugar Soap

By Phoebe Spuyman

Founded on craft, creativity and a passion for quality, London born Soapsmith have always had a vision for excellence. Just in time for Christmas they have paid homage to this by collaborating with like-minded Crosstown (formerly Crosstown Doughnuts) to a create new scent inspired by Founder, Sam Jameson’s favourite doughnut flavour. Also born in London, Crosstown pride themselves on passion for true craft and flavour. Bringing together a brand with a passion for scent and one with a passion for flavour!

“Crosstown are a business I’ve always admired- their continued commitment to delivering uncompromising quality, even as they grow, is a value that we too place at the very top. Working together has been fun, creative and delicious. I set about designing a scent that was inspired by my personal favourite Crosstown flavour – Tongan Vanilla Bean. I wanted a name that represented sweet juxtaposition between sticky fingers and clean hands – Dirty Sugar Handmade Soap was created.” Sam Jameson, Founder of Soapsmith

Dirty Sugar will launch in Soapsmith’s first handmade, triple milled soap, with notes of Vanilla Bean, Creamy musk, Sweet Sandalwood, Amber and Jasmine.

Co Founder of Crosstown Adam Wills says “The Crosstown x Soapsmith collaboration features two Londonbased brands with shared passion for using real ingredients and creating wonderful sensory experiences. The Tongan Vanilla Bean Glaze doughnut, which inspired the Dirty Sugar soap, has been one of the most popular flavours on the Crosstown line-up since launching in 2014. It’s really exciting to see this flavour reimagined in the beauty space, creating the perfect gift for loved ones this festive season.”


Christmas edition Dirty Sugar Soap £12 – Launches 1st November

Special Edition Crosstown x Soapsmith box : Includes six-pack of doughnuts or cookies plus a bar of Dirty Sugar.

Lifestyle Box (pre-order from 5th November): Dirty Sugar soap, an OHROS candle, Salted Caramel Chocolate truffles, plus the choice between six-pack doughnuts or cookies, or cookie tube and the option to add specialty alcoholic beverages.