Nov 18

Skincare Townhouse

By Phoebe Spuyman

Last week Imagination PR were part of transforming a central London venue into a Skincare Townhouse, a three-story building displaying exciting collections from SkinCeuticals, Vichy, Sanoflore, La Roche-Posay and CeraVe.

As guests were guided through the rooms, they experienced each brand’s individual décor. Encompassing botanical vibes from Sanoflore, a volcanic dining room setting from Vichy and oversized bottles of SkinCeuticals products. The lucky guests also had an exclusive look at the upcoming 2019’s launches for each brand via a peel-to-reveal mirror.

Reaching the end of the tour, guests arrived at the final stop – The Pantry. Armed with an adorable mini basket, they were able to select from an array of products which had been displayed throughout the venue. With their goody bags in hand, each guest left filled with product knowledge and excitement for the new releases.