Apr 19


By Phoebe Spuyman

The fashion world is celebrating the arrival of spring with a sweet as sugar pastel palette. These soft shades are a welcome departure from the dull, anything but “WOW” winter and totally on trend. But it’s not just your wardrobe that needs an injection of these spring shades…your hair does too.

We’re not suggesting letting the pastel craze go to your head…but rather let it go on it by using pastel power to keep your blonde or brunette bright and true.

COLOR WOW BRASS BANNED MOUSSE has an alcohol free, “smart foam” formula that renews bounce and is lightly tinted to keep colour bright and fresh. The ultimate solution to negating brassiness without the mess and unpredictability of a purple shampoo is to take it out and put it where it makes sense… in a leave-in product. Because you don’t rinse off a styling product, much less dye is required to make a real difference. Less dye, less mess. It’s simple and easy.

Banned Mousse for Blonde Hair (£18.50 /200ml) is lavender-tinted to tone down harsh, brassy blonde and restore soft, true blonde colour. It cools, calms and brightens all shades of blonde… from ashy to platinum to honey to caramel!

Brass Banned Mousse for Dark Hair (£18.50 /200ml) the brunette formula features a unique, teal tint that eliminates unwanted orange and red tones and restores rich brown hues, balancing out any brassiness in high and low lights.

Celeb stylist and Color Wow Artistic Director Europe, Patrick Wilson says “most mousses contain alcohol, which can dry out and damage colour treated hair. Brass Banned is alcohol free, non damaging and what’s more, it also helps improve elasticity. So you get great bounce and styling power, along with that extra bit of COLOR WOW fairy dust, which keeps your colour true.”

So, if you want to show your sweet side this spring, do it with the leave-in pastels that go beyond fashion and keep your most important colour… WOW

Brass Banned Mousse is launching in 75 M&S stores nationwide from end March 2019, wwwmarksandspencer.com.  www.colorwowhair.com @colorwowhair #smartfoam

For further press information please contact Imagination PR on 020 338 9750 or email: Louize@imaginationpr.co.uk