May 18

SMYTHE appoint Imagination PR!

By Phoebe Spuyman

We are super excited to announce Canadian ready to wear label SMYTHE has appointed Imagination PR to handle its UK press and publicity. Created in 2004 by co-designers Andrea Lenczner and Christie Smythe, the brand has become a cult celebrity favourite for its contemporary, flawlessly tailored blazers and everyday wardrobe essentials. SMYTHE’s aesthetic is described by the co-designers as ‘modern and emotional’, producing iconic silhouettes which are novel yet versatile. June will see the launch of key pieces from their Pre-Fall Collection in Harvey Nichols.

Watch this space for all things new and give them a follow on Instagram! @smythejackets

For more information, samples and images, please contact Helen Macoun at Imagination PR: 020 33 849750