01
Jul 21

IMBUE ANNOUNCE NEW ADDITIONS!

By georgia

Type 4 curls are often more vulnerable to damage, prone to dryness and require longer lasting moisture and protection. With this in mind, Imbue have added the Coil Awakening Sulphate Free Cream Cleanser and the Coil Rejoicing Leave In Conditioner to the collection. Designed to care for the tightest of type 4 curls, this hydrating duo softens and gently detangles coils with maximum moisture.

Next is the Curl Defending Heat Protection Mist, a first to market, one of a kind thermal defender, with a unique alcohol free and silicone free formulation that promises to care for curls all the way from 3A to 4C.

Not only are the new additions 100% vegan and curly girl friendly, but all three products have been specifically designed to restore, strengthen and protect curls, while respecting natural texture: from wash day, through to refresh.

 

 

THE NEW PRODUCTS:

COIL AWAKENING SULPHATE FREE CREAM CLEANSER RRP: £8.99 / 400ML

Dedicated to type 4 curls the Coil Awakening Sulphate Free Cream Cleanser is a richer shampoo that gives extra hydration to tighter curl patterns when extra support is needed. Key ingredients, Black Oak Extract, Baobab, Coconut and Cupuaçu nurture both scalp and 4A-4C curls, lifting dirt while leaving hair bouncy and smooth
post-wash. Designed to thoroughly cleanse giving extra slip with a thinner consistency that allows you to get right into the root, for softer, detangled and nourished coils.

 

COIL REJOICING LEAVE IN CONDITIONER RRP: £8.99 / 400ML

Dedicated to type 4 curls, the Coil Rejoicing Leave In Conditioner is an essential step in your curly girl regime, that gives extra hydration and slip needed for tighter curl patterns. Containing key ingredients, Mango Butter, Baobab, Coconut and Cupuaçu, the Coil Rejoicing Leave In Conditioner helps to moisturise, nourish and strengthen whilst reducing detangling time by up to 10 minutes.

 

 

CURL DEFENDING HEAT PROTECTION MIST RRP: £7.99 / 200ML

It is a first; Imbue launches an alcohol-free Heat Protection Mist! Wear your curls your way by shielding them from heat, breakage from brushing, UV and environmental stressors without drying alcohol and silicones. The lightweight formulation contains hydrating Cupuaçu, Coconut and Jojoba, which work together to leave hair nourished, supple and healthy with a gorgeous shine. Can be used on wet or dry hair.

 

 

The new Imbue products have been formulated with the support of afro hair veteran Michelle Sultan – a force for curls and the magic behind the hair of Amber Gill, Jennifer Hudson, Alesha Dixon and Jordyn Woods. Michelle used her 20 years’ experience to help push boundaries on each product, to ensure the Imbue collection respects curls and gives everyone the curl confidence they deserve.
– Michelle Sultan,
Imbue Creative Director & Brand Ambassador

 

 

Coil Awakening Sulphate Free Cream Cleanser
£8.99 / 400ml, Superdrug.co.uk and selected Superdrug stores

Coil Rejoicing Leave In Conditioner
£8.99/ 400ml, available at Superdrug

Curl Defending Heat Protection Mist
£7.99/ 200ml, available at Superdrug