Mar 22


By Phoebe Spuyman

NEW It’s a 10 Coily Collection is specifically formulated for all textured hair types. Made up of five curl-enhancing products that help to improve overall hair health, this collection provides balanced moisture without build-up or heaviness. As with all It’s a 10 products, Carolyn’s goal with Coily was “To create high end quality products that are easy to use, multifunctional and provide fabulous results”

Avocado Oil: Replenishes and deeply conditions the hair
Shea Butter: Helps soften strands and seal in hydration
Coconut Oil: Helps moisturize hair and scalp while reducing damage
Monoi Extract: Soothes the scalp and repairs the hair shaft while protecting from UV and environmental factors


It’s a 10 Coily Miracle Hydrating Shampoo (£25 / 295ml)
This deeply moisturising shampoo penetrates into delicate strands to help strengthen and seal the cuticle— resulting in fewer frizzies, less breakage and better defense against humidity, The rich lather removes build-up to leave hair bouncy without drying it out—leaving you with well-defined, extra soft curls with every use. HOW TO USE: Massage It’s a 10 Miracle Coily Hydrating Shampoo into hair gently with fingers. Product will lather richly without extra agitation. Rinse from roots to tip and gently wring out excess water. Condition as needed.

It’s a 10 Coily Miracle Mask (£36 / 200ml)
Naturally curly and wavy hair tends to be delicate and so finding a conditioner that is conditioning but not too heavy is key. It’s a 10 Miracle Coily Mask is an all-in-one treatment makes an impact from the very first use. The conditioning cocktail of ingredients target the inner structure of all types of hair to help repair damage, restore shine, soothe stress caused from heat styling and eliminate tangles.
HOW TO USE: Coat freshly shampooed hair making sure to work the product into strands throughout. Use while in the shower or use with a shower cap and apply heat for an ultra-deep treatment. Rinse thoroughly with lukewarm water and air dry or style as usual.


It’s a 10 Coily Miracle Leave-In (£23 / 120ml)
It’s a 10 Miracle Coily Leave-In is the perfect primer for those who like to experiment with their style. Offering a weightless hold, it deeply moisturises to soften and seal strands and protects against heat damage. Hair gets more luscious with every use, allowing you the freedom to explore dozens of different looks all with the same flawless finish. Long-lasting braids without flyaways, beachy waves that look soft and conditioned, defined springy curls or sleek straightened tresses—it’s all possible with just one product. HOW TO USE: Mist over the full length of damp hair or use as a pick-me-up for your hair in between washes.

It’s a 10 Coily Miracle Gelled Oil (£18 / 148ML)
Whether you choose to show off your natural curls or mix-up your style, with It’s a 10 Miracle Coily Gelled Oil you can be certain for added shine and a controlled finish. Intensive natural conditioners weightlessly coat each strand with sleek definition and a glossy finish. Frizz is locked out and moisture is locked in to improve hair’s condition and strength.
HOW TO USE: Evenly distribute throughout clean, damp hair. Air dry or diffuse to perfect curls, or style smooth.

It’s a 10 Coily Miracle Curl Cream (£23 / 118ml)
It doesn’t take hours, dozens of different tools or multiple products to make curls look beautiful – all it takes is It’s a 10 Miracle Coily Curl Cream. This non-greasy, non hardening styling solution gives definition, shine and frizz-free control to each and every curl. Whether its tightly wound spirals, loose barrel curls or bouncy ringlets, It’s a 10 Miracle Coily Curl Cream is your secret weapon for perfected texture, hold and styling.
HOW TO USE: Go straight from the shower to perfectly styled by working It’s a 10 Miracle Coily Curl Cream into hair from roots to ends and then gently shape curls with fingers or rollers. Air dry or diffuse as usual to reveal shiny, sleek and bouncy curls.

The full range is available from March 2022 at www.itsa10haircare.co.uk