Mar 21


By Phoebe Spuyman


With 10 benefits in every bottle, each product in the It’s a 10 Styling Collection works to not only keep your hair looking great, but healthy too.

Whether you desire hair that is sleek and straight, or wild and wavy, It’s a 10 has everything you need to keep your style (and hair) stronger, for longer.

It’s a 10 believe that styling products should enhance the look and feel of hair without causing additional damage or stress. That’s why the key ingredients include:

NONI EXTRACT: A therapeutic berry-based compound that heals stressed and/or heat-styled hair

LINALOOL: A plant-based shaper and fragrance that rinses clean and leaves no residue

CASTOR OIL: Moisturises scalp and hair, prevents damage, resists humidity, and stimulates healthy hair growth


Miracle Styling Mousse (£14.50/262ml)

Turn up your texture with this airy foam.  Achieve the volume, texture and hold you want without the crunch. This decadent, nutrient filled styling aid adds shine, texture and lift while strengthening your hair. The Miracle Styling Mousse helps define curls with a superior hold.

HOW TO: Dispense into hands, then work through desired sections of hair. Avoid rubbing or flattening foam… the airier the foam the lighter the style.

Miracle Styling Cream (£15/148ml)

A next-generation setting lotion that maximizes the results of wet styling. This multi-tasker is a total must-have to help seal split ends, illuminate frizz, boost shine and protect against heat.

Create a soft, flexible style with a natural appearance. From bouncy shine and perfectly sealed ends to straight styles. Define curls and waves with smooth, silky texture.

HOW TO: Coat palms and work evenly through damp hair.  Wrap curls around ­fingers or gently scrunch waves, then allow to air dry or use a diffuser. To get maximum shine from straight styles, allow to partially air dry before using any heat styling tools or blow dryer.

Miracle Texture Fiber (£17/88.7ml)

Perfect for pixie cuts, layers, tousled, or beachy waves. This lightweight, invisible paste smoothes and separates hair into just the right spot, while also guarding against frizz, flyaways and humidity. As a lightweight, invisible paste, Miracle Texture Fiber is never greasy or tacky and will leave your hair soft to the touch.

HOW TO: Lightly coat fingertips with a small amount of product then press pieces of hair between fingers from roots to ends. Use a comb or hands to loosen sections for a more natural look. To tame flyaways, apply to palms then smooth over stray hairs with light pressure.

Miracle Finishing Spray (£16/295ml or £11/ 56ml)

A finishing spray that supports all styles. This quick-drying formula provides a workable hold and leaves hair looking finished and polished without stickiness.  Years of testing and formulation have led to a truly “10” hair spray. Safe on colour-treated hair, the Miracle Finishing Spray gives a weightless finish to any hairstyle.

HOW TO: Spray approximately 8-10 inches from hair. Follow with brush, hair dryer, or curling iron. Product dries almost instantly. Use in layers for extra hold or intricate styles.

Miracle Firm Hold Styling Gel (£13/148ml)

The hold of a hairspray with the flexibility of a pomade. This specialized gel can be used on wet or dry hair to lock styles in place without crunchy, stiff or ‘plastic’ looking side effects.  Hair is kept firmly in place without sacrificing touchability and movement.

HOW TO: Work through hair prior to blow drying or setting in rollers. For dry styling, use to lock styles in place or for better hot-iron results.

All products are available from www.itsa10haircare.co.uk