Apr 21


By Phoebe Spuyman

For over 30 years, French skincare brand, Eau Thermale Avène, has been on a mission to protect skin and has a proud history of pioneering improvements in suncare and photoprotection. This spring, Avène is thrilled to announce an update to its extensive, award-winning suncare portfolio with its most exciting and revolutionary suncare product to date. For the last 20 years, the expert scientists in the R&D departments have worked tirelessly behind the scenes to bring us to this decisive milestone in 2021, with the creation of Pierre Fabre Laboratories’ first sun filter – TriAsorB™. Inspired by the natural photoprotective power of melanin, TriAsorB™ is the first organic sun filter with the unique ability to absorb and reflect the harmful part of the solar spectrum, which includes UVB rays, short UVA rays, long UVA rays but also high-energy visible blue light.

Ultra-broad spectrum sunscreen to provide an optimal sun protection
Intense Protect SPF50+, via its innovative sun filter system covers a new facet of sunlight: high-energy visible blue light. While we have known about the harmful effects of UVA and UVB rays on the skin for decades, more recently, new scientific findings have demonstrated the harmful impact of high-energy visible blue light on skin cells. Research has determined that it damages cellular components via oxidation mechanisms that can lead to skin ageing and increase the risks of developing skin cancer.

Suitable for the most sun-sensitive skin
Thanks to its very high protection and tolerance properties, Intense Protect SPF50+ protects babies from 6 months, children, pregnant women, tattoos, scars and very light phototypes, as well as protecting the skin following post-dermatological procedures. To ensure optimal safety and protection for the most vulnerable skin, Intense Protect SPF50+ has been tested under dermatological, ophthalmological and pediatric control. For all types of exposure, even under extreme sunlight conditions High altitudes, high seas, dry climates, humid tropical heat, nautical sports; Intense Protect SPF50+ is ultra water and sweat resistant and has your skin safety covered anywhere.

An ultra-light texture for an invisible finish
The ultra-fluid texture penetrates the skin in 3 seconds, provides 8-hour hydration and doesn’t leave any white streaks on skin and is suitable to the darkest skin tones thanks to its slightly tinted colour, that leaves an invisible finish on the skin.

Ocean Friendly Sun Filters
Eau Thermale Avène asked the Oceanological Observatory of Banyuls-sur-Mer to assess the impact of the sun filter system used in the Intense Protect SPF50 + formula. The studies demonstrated that Intense Protect SPF50+ filtering system is respectful of marine biodiversity and  is not toxic for three key species of marine biodiversity: a coral species, a phytoplankton species and a zooplankton species.