Apr 22

Eau Thermale Avène launches the newly reformulated Ultra Broad Spectrum Facial Suncare SPF50+ Collection

By Phoebe Spuyman

Their exclusive and ultimate TriAsorB™ sun filter; the first organic and ultra broad spectrum sun filter up to 450nm from Pierre Fabre, protecting against the most damaging & penetrative rays: short UVA-UVB rays, long UVA rays but also High Energy Visible (HEV) Blue Light.

HEV Blue Light: Your Skin’s Invisible Enemy

Did you know that 25% of skin cell damage is caused by HEV Blue Light rays? Blue Light is your skin’s invisible enemy – powerful, invisible light rays which penetrate even deeper into the skin’s layers than UVA. Particularly potent on clear days without a cloud in the sky, they cause increased oxidative stress, which accelerates skin ageing; wrinkles, hyperpigmentation and age spots are all visible signs that occur with the cumulative absorption of HEV Blue Light. Thus the need to protect your skin from it.

Did you know? Recent finding showed that Blue Light from the sun is more harmful for the skin than Blue Light from screens. 60-90mins of time in the sun causes the same damage to skin as 2 weeks in front of a computer screen.

Eau Thermale Avène’s ultimate UVB-UVA and HEV Blue Light sun filter Launched in 2021, following 20 years of Pierre Fabre research, TriAsorB™ is a groundbreaking hybrid sun filter against the most damaging & penetrative rays: short UVA-UVB rays, long UVA rays but also High Energy Visible (HEV) Blue Light.

For better efficacy TriAsorB™ has been integrated into a comprehensive filtering system. A new gentle formula with only 4 photostable sunfilters suitable for the most sensitive skin. Avène’s new facial sun care range is eco designed following strict standards for the planet and for sensitive skin.

Formulated with mineral rich Avène Thermal Spring Water and potent active ingredients, Avène’s new sun range offers powerful hydration and nourishment in FIVE different formulas targeted at different skin types and needs. Easy to apply and quick to absorb, it doesn’t leave any white streaks on the skin.

Daily, Year-Round, SPF Protection Because it’s not only on the beach or by the pool that your skin needs sun protection. That’s why daily, SPF application is critical to prevent skin damage.

Discover the collection: One SPF for All Skin Types 2022 launch to include TriAsorB™:

CREAM 50+: For dry to very dry skin types. Velvety texture and invisible finish offering 8 hours hydration****. Available in two formulations, including a NEW Tinted formula: Cream SPF 50+ (£17.50) and NEW Tinted Cream SPF 50+ (£18.00)

FLUID 50+: For normal to combination skin types. Absorbs in 3 seconds***** for an ultra- light, bare skin sensation with an invisible finish: Fluid SPF 50+ (£17.50)

CLEANANCE 50+: For oily, blemish prone skin types. Ultra light formula protecting against blemishes. Available in two formulations: Cleanance SPF 50+ (£17.50) and Cleanance Tinted Cream SPF 50+ (£18.50)

New Avène Ultra Broad Spectrum Facial Suncare SPF 50+ Available at Boots, Superdrug and Lookfantastic.com